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Footwear May 18, 2021

Running Shoe Cushioning Properties: Do They Really Change Anything?

Running Shoe Cushioning Properties This is one of the great…

Footwear April 22, 2021

Super Shoes: Perspective For Those Who Believe It Is Not The Shoes!

Super Shoes On Athletic Performance As we all know, there…

Footwear April 14, 2021

The Evidence For The Efficacy Of Super Shoes, Or Lack Thereof?

This week, we had yet another addition to the so-called…

Footwear March 30, 2021

SHOEphoria Podcast with Terry Schalow

Terry Schalow is the Executive Director of the Running Industry…

Footwear March 18, 2021

Carbon Fibre Plated Shoes: What Do They Actually Do?

Carbon Fibre Plated Shoes… What Do They Actually Do? Doping…

Footwear March 4, 2021

Carbon Plated Running Shoes: Is One Better Than Another?

With the advent of the now ubiquitous Nike Vaporfly 4%…

Footwear February 3, 2021

Athletic Footwear: Future Innovation & Design Considerations

The new so-called ‘super shoes’ have redefined how we think…

Footwear December 21, 2020

Let’s Discuss A New Paper In Support Of “Motion Control Shoes”

A brand new paper has just been published concluding that…

Footwear December 17, 2020

Nike Running Footwear Product Overview 2020

There is an old saying in the footwear industry that…

Footwear December 16, 2020