Kelly Slater is one, and after winning 11 World Surfing Championships, he will go down as the greatest professional surfer of all time.
Louis Hamilton is another. He has won 7 Formula 1 Drivers Championships, and although his career is not yet finished, he will be recorded as the greatest Formula 1 driver of all time.
Eliud Kipchoge has won the London Marathon 4 times, Berlin 3 times and Chicago once. He is the is the world record holder in the marathon with a time of 2:01:39. He is also the first and only runner to date to run under 2 hours for the marathon distance, a feat he achieved on October 12th 2019 in Vienna Austria.
His time was 1:59:40.
He is the greatest distance runner of all time, and he keeps a diary of what he feels from his running footwear, for every run.
He considers himself a mentor to those trying to beat him, and has teamwork as a catchphrase for those who train with him.
This is a once in a lifetime asset for Nike.
Do yourself a favour and watch this video and digest the many messages it contains.
Utilising your knowledge to enable athletes perform better, there is nothing more satisfying.