Segmentation: The scourge of the running footwear industry!

Motion control, Neutral, Cushion and Structured Cushioning.. the bedrock of running shoe classification for at least 35 years, and one that remains in about 99.9% of retail to this day. And, it really worries me, because.. it is all wrong! The story goes something like this: if you have a low arched foot type, or…

Simon Bartold
Director of Bartold Clinical

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